Abstract
Equity, Diversity and Inclusion (EDI) has been centre stage for many years now. We are regularly told that we need ‘to see something to be it’, i.e. we need visible role models. Raising awareness of the importance of role models was a good EDI starting point, but there is much more that needs to be considered. This paper discusses the importance of relevant  role models, as well as the aspects of role models that people may not think about. It is not enough to just have role models who we look like, but we also need role models who we sound like, or who have the same background. We will discuss the origins and journey of the creation of a free EDI online resource, ‘A Scientist Just Like Me’ (ASJLM), which seeks to go beyond the standard framing of a role model and takes a more in-depth approach.

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